No, it's the corn starch used for binder and the sugar used to sweeten them.
They say they have done this for weeks now in response to "requests by consumers." It's probably just another marketing ploy but fits right in with what we've talked about here on HyMark High Spots since its inception five years ago.
Forget all of that, today I dedicate this blog to my Dad, Gerald N. Winkle, who passed away at age 85, thirteen years ago today.
You are still missed, dad, and always will be!
Ed Winkle
You are right about the GMO free Cheerios Ed. I think the anti GMO crowd has a louder voice and has convinced the average consumer that GMOs are responsible for all our health problems. Naturally the manufacturers want to distance themselves from any such connection (real or imagined). As usual its all about money and sales.
ReplyDeleteMost likely a marketing ploy indeed, but on the other hand, if there is a market for it, it's a good thing that it opens "sugar farming" to other practices. All sugar production in the U.S. is currently from GMOs, corn or sugar beet.
ReplyDeleteRegardless of their reason, I applaud the move.
ReplyDeleteListen to the customer and have for sale what they wanna buy.
ReplyDeleteMoves like these are starting to get farmer's attention! Did you read all the comments on Crop Talk?
ReplyDeleteWhat about they wheat that tested positive for GMO? Is that true for oats? Is it just the binder and the sugar?
Ed
We went throught that with the Triffid flax fiasco a few years ago. Can't even guess how much that cost the industry. Now I have to pay to have my flax tested for GM traces every year before I can sell it. New GMO free varieties are being developed to hopefully take care of that problem.
ReplyDeleteI didn't know you had that problem with flax, Ralph. It sure sounds like a pain.
ReplyDeleteEd